I help founder-CEOs of B2B technology and commercial hardware companies between $2-20M fix their fragmented marketing; sales; and customer success functions to enable scaled growth. I work with my clients by taking on direct accountability for revenue department leaders performance and results; delivering weekly progress updates to the Executive Leadership Team; and supplementing the internal team with curated fractional specialists within Marketing; Design; Sales; Human Resources and Finance.
I am thrilled to recommend Dave, who served as our fractional Chief Revenue Officer and played a critical role in delivering quick wins that put our company on a path to doubling our revenue in less than six months. Dave's holistic Marketing, Sales and RevOps expertise and strategic vision were evident from the start. He built and implemented a detailed go-to-market (GTM) strategy that significantly aligned and optimized our marketing and sales processes, and resulted in new customer acquisition. His ability to architect and automate our HubSpot CRM allowed us to get actionable insights and make data-driven decisions for our bootstrapped business.
Dave played a pivotal role in refining our understanding of our customer segmentation, competitive/market positioning, and honing our unique value propositions. After developing our GTM Strategy he led alignment of our revenue functions (Marketing, Sales, and Customer Success) to deliver results, and applied critical rigor toward optimizing and documenting our processes and procedures. He demonstrated a keen eye for detail and efficiency, cleaning-up and standardizing our HubSpot CRM database which significantly improved our data hygiene, reporting and insights capabilities.
