They immersed themselves quickly and listened from all sides to learn about our unique sales environment.

I am thrilled to recommend Dave, who served as our fractional Chief Revenue Officer and played a critical role in delivering quick wins that put our company on a path to doubling our revenue in less than six months. Dave's holistic Marketing, Sales and RevOps expertise and strategic vision were evident from the start. He built and implemented a detailed go-to-market (GTM) strategy that significantly aligned and optimized our marketing and sales processes, and resulted in new customer acquisition. His ability to architect and automate our HubSpot CRM allowed us to get actionable insights and make data-driven decisions for our bootstrapped business.

Dave played a pivotal role in refining our understanding of our customer segmentation, competitive/market positioning, and honing our unique value propositions. After developing our GTM Strategy he led alignment of our revenue functions (Marketing, Sales, and Customer Success) to deliver results, and applied critical rigor toward optimizing and documenting our processes and procedures. He demonstrated a keen eye for detail and efficiency, cleaning-up and standardizing our HubSpot CRM database which significantly improved our data hygiene, reporting and insights capabilities.

Sales strategy, CRM clean-up, Sales process and playbook, marketing strategy

sales coaching, deal strategy, alignment among departments,

When I worked for Rob at the Onion, he was never one of those managers who sits in an office all day, crunching numbers. He rolled up his sleeves and dove right into the trenches with the sales team. Whether it be pitching potential clients or networking with them at events, Rob was tirelessly committed to driving advertising sales and brand awareness of the paper within the challenging Los Angeles market.

Rob faced challenges I'm not sure I would've had the meddle for: Managing our farthest-flung satellite office, Rob did a remarkable job of trying to balance mission, day-to-day operations, and an extremely challenging market with an imperfect (or non-existent) support structure, and often conflicting internal directives and requirements. Rob held his own in this unenviable environment, and never let go of his friendly approach, and respect for my goals and parallel operations. I only wish I had the pleasure of working with others like him.

5

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From my first conversation with Pete, I knew he'd be able to impact the business (CRO at HomeBinder). His breadth of experience and professionalism brought tremendous value as we navigated not only typical business challenges but also COVID. During the time we were scaling the business up across all functions and Pete effectuated organization and structure to sales, marketing, operations and customer support. Further, we had to work through a deep ecosystem and his grasp of multiple constituents and potential partners helped navigate day-to-day decisions that were critical to get right. As part of this effort he was also able to secure a number of significant enterprise level wins in the mortgage space. In addition to the above, we also went through a significant fundraise and Pete was instrumental in helping get it done from preparation through signing. Ultimately, he's one of those people that can offer a wide skillset to a business and fit in where needed in several of the CXO roles to CEO and retain the "team first" mentality along the way.

Pete is an exceptional business leader with an enviable strategic mind and a people-centric approach to leadership. As my COO at OnBoard Security, he played a pivotal role in leading our successful exit and sale to Qualcomm. Pete has a unique ability to craft and execute go-to-market strategies, navigate complex business challenges, and build strong partnerships that drive revenue growth. His expertise in M&A, SaaS, and commercial operations, combined with his empathetic leadership style, makes him a transformative executive and a key asset to any organization.

Working with Sal Imami was a game-changer for our team at Vistry. Sal's strategic approach to revenue generation in the generative AI sector was incredibly innovative. He identified untapped market opportunities and transformed our sales processes, leading to significant growth—our sales pipeline expanded by 40x, and our forecasting accuracy improved by 75%. His leadership in enhancing our CRM systems and guiding a dynamic sales team resulted in a 3x increase in conversion rates. Sal's expertise and dedication were crucial to our success.

Collaborating with Sal Imami at Grydd was a transformative experience for our organization. Sal overhauled our sales operations and optimized our CRM systems, resulting in a 24% increase in conversion rates and a 20% boost in team productivity. His strategic insights into refining processes and implementing effective sales strategies directly led to a 14% rise in revenue. Sal also developed a robust customer success process that significantly increased customer satisfaction by 60%. His ability to drive both operational excellence and growth was instrumental to our success.

I have had the great opportunity to work with Rusty three times in my career. At NextWindow Rusty led our relationship with Microsoft on touch technology and drove key OEM accounts including HP and Dell. At Active Mobile Security Rusty again developed relationships and uncovered opportunities with major OEMS. Most recently, Rusty’s leadership and resilience as CEO positioned Ubiquios to grow and obtain customers and partners the company hadn’t previously achieved. Ultimately he led the company in securing a lead for further financing and to a successful exit. If I have the chance I will work with Rusty again.

Rusty’s understanding of digital engagement to inform and qualify B2B customers was invaluable for LiquidWire. It has allowed us to build a robust sales funnel efficiently and propel us towards our revenue goals.

Steve is "Instant Offense" for both start-ups and the Fortune 500. This is very rare and very valuable. He's truly world class at quickly creating and running strategic, data-driven sales teams to drive growth. Great at strategy and wading into the minutiae to uncover and fix and optimize the team and process. He's a great leader with great judgement who makes it fun to work on the most difficult challenges. He and I have worked together on two companies that were great successes.

In his role as President of Americas Sales, Steve's impact on the company was swift and substantial. His strategic overhaul of our sales approach resulted in remarkable year-over-year growth, while his customer-centric focus led to a remarkable increase in expansion revenue. Perhaps most impressively, his implementation of data-driven initiatives, including a Health Score Dashboard and targeted go-to-market strategies, not only boosted our lead generation but also laid the foundation for sustainable, long-term growth in the competitive cybersecurity market.