FRACTIONAL SALES LEADERSHIP

Get expert leadership without the full-time cost

Most sales teams don’t need more reps. They need direction. Our fractional leaders step in, fix what’s broken, and get your team selling at full speed.

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Fractional Sales Leadership

Responsibilities:

Orienting Marketing, Sales and CS to one goal

Optimizing pricing, packaging, and go-to-market models.

Establish scalable revenue processes and performance metrics

Mentor and upskill existing revenue team to strengthen internal capabilities and strategic thinking

Who is this for:

Ideal for companies doing $10M+ ARR who need to accelerate revenue growth without committing to a full-time executive hire. Particularly valuable for companies at critical growth inflection points needing strategic expertise to align their revenue teams.

Impact:

A high performing Fractional CRO can increase annual revenue growth by 30%, improve sales conversion rates by 20%, and reduce customer acquisition costs by up to 15%

Responsibilities:

Manages front-line team at smaller companies and managers at larger companies

Remain involved in deals primarily through deal coaching and mentorship rather than front-line selling.

Who is this for:

Typically for B2B companies in the $5–50M revenue range (or Series A - C stage) that need executive-level sales strategy. They’ve achieved product-market fit and now require a strategic leader with a seat at the leadership table, without hiring a full-time VP. This role fills the gap for organizations seeking refined GTM planning, accurate forecasts, and cross-functional alignment.

Impact:

Expect 25–40% faster revenue growth thanks to strategic pipeline management and stronger sales processes. Gain deeper executive-level discipline, resulting in more predictable quarter-over-quarter performance. Elevate collaboration with other leaders for tighter integration between product, marketing, and sales.

Responsibilities:

Day-to-day rep management, including 1:1 coaching, pipeline meetings, deal support, and KPI tracking.

Ongoing skill development.

Oversee tactical elements such as commission tracking and payout processes.

Support (rather than fully own) the GTM strategy, contributing to forecast management but not responsible for building it.

Who is this for:

Ideal for smaller teams in the $2–10M revenue range (often early-stage or Series A) needing hands-on guidance. These companies have reps who benefit from focused support. They seek a tactical leader to quickly upskill the team and establish foundational sales processes.

Impact:

Typically see a 10–25% boost in close rates through dedicated coaching, role-playing, and process accountability. Gain structure for more accurate forecasting and consistent deal flow. Build a stronger, more confident sales team primed for the next stage of growth.

Why It Matters

Hiring the wrong leader or waiting too long to fill
a leadership gap can cost you millions in lost revenue. We remove that risk.

con of three people representing leadership team

Skip the hiring risk. Get seasoned leadership from day one.

Scale faster with the right strategy and structure.

Fix the gaps in pipeline, performance, and process.

Let’s Make Your Revenue Machine Unstoppable

You don’t need more meetings. You need better strategy, better execution, and better results. Ready to make that happen?

Let's Talk