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This article explains why Chicago startups and mid-market companies hire fractional heads of sales, what responsibilities they handle, how to choose the right leader, and how fractional sales leadership improves GTM execution and revenue predictability.
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This article explains the clear difference between lead generation and prospecting and how each drives growth. It shows when to use inbound or outbound efforts, how to measure success, and why leadership matters. You will also learn how a fractional CMO aligns both motions to create a steady pipeline and predictable revenue.
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This article explains the difference between revenue ops and sales ops leadership. It covers role scope, ownership, authority, and impact on pipeline, conversion, and retention. The article shows how each role approaches revenue problems, when to choose one over the other, how both roles work together, and how fractional leadership supports growth over time.
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This article explains how sales ops and RevOps affect pipeline, conversion, and retention in different ways. It breaks down how each model works, where sales ops fits, and why RevOps becomes necessary as teams grow. You learn how alignment, ownership, and structure influence revenue consistency and which approach fits your current stage.
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