San Francisco, CA

Dan L.

VP Demand Gen

20+ hours / week

Reference number:

54

GTM Strategy Development & Execution

Team & Performance Management

Tech executive with 15+ years of international experience at big tech and startup companies. Deep expertise in B2B and D2C marketing; focused on product-led growth. Ran acquisitions for Android and AdWords @Google in North America and EMEA. Scaled 4 early startups with one successful exit @Apple.

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Primary Services

Demand Generation; Revenue Expansion

Technical Expertise

HubSpot; PandaDoc; Outreach; ChatGPT

Industry Expertise

Finance

Hardware & Networking

Software

Companies I worked with:

No items found.

Success Stories:

Built the marketing team from scratch to 20 people; responsible for product marketing, demand generation, brand marketing, marketing ops. Built the product-led growth inbound engine, generating 100% of the sales pipe. 2.5x in ARR YoY in 1st year; 2x in ARR YoY in 2nd year.

First go-to-market executive hire. Scaled and managed the entire business organization from 2 to 30+ people. Established the go-to-market strategy, revenue operations, brand identity. Built the revenue engine and pivoted the company upmarket through ABM. Successful exit with Apple.

First executive hire. Built out the marketing team and the inbound engine from scratch. Established the PLG go-to-market strategy, messaging & positioning, branding, and revenue operations. 4x ARR growth in 18 months.