Joanna T.

Joining as the first Marketing hire, Joanna built EasyLlama's marketing strategy from the ground up, achieving a 77% increase in MQLs and a 101% increase in qualified opportunities in Year 1. In Year 2, she took on both marketing and sales leadership roles, leading to an 88% year-over-year revenue growth and a 19% increase in pipeline generation. By Year 3, Joanna developed a demand generation engine responsible for 100% of the new business pipeline, exceeding pipeline creation goals by 136% and lead generation goals by 154%. Her strategic efforts drove EasyLlama's growth and solidified its position as a leading compliance training provider.

Joanna transformed traditional real estate lead generation at Keller Williams by developing a highly effective inbound marketing funnel, generating a 337% increase in monthly meetings booked. She revamped the marketing strategy for listings, resulting in multiple offers on 89% of properties and an average list-to-sale price ratio of 104%. Joanna's digital marketing strategies, including PPC, SEO, and social campaigns, significantly reduced days on market by 19%. Her success led to consulting roles, where she helped other real estate teams optimize their marketing approaches.